The Safety Lexicon

A new way to measure how teams talk about emergency preparedness.

A 20-minute diagnostic for workplace safety vocabulary.

Built on real responses to the short film The Inventor. It analyzes how your teams describe operational risk and shows where communication gaps exist.

The limit of surveys

Numbered scales measure agreement. They cannot measure vocabulary.

A rating scale shows whether someone agrees with a statement, but it cannot show if they have the words to describe what is happening on the ground.

A neutral lens

A historical story creates enough distance for teams to reflect on friction without feeling defensive.

Beyond the numbers

Natural language reveals whether a workforce shares a common way to talk about operational risk.

Clearer communication

When everyone shares the same terms, important observations travel across teams without getting lost.

How it works

A simple 20-minute process.

A short historical film, one open response in your own words, and a custom vocabulary readout.

15 min
Watching The Inventor
5 min
Answering in your own words
20 min
completion time
1 prompt
open-ended, no grading
3 datasets
CSB, NRC, and NTSB data
Value across every level

Supporting frontline workers, managers, and leadership.

Frontline

A way to describe what they see, without feeling put on the spot.

Managers

Visibility into the terms your crews already use.

Leadership

Clear visibility into safety vocabulary across sites over time.

Longitudinal tracking

Tracking safety vocabulary over time.

A single cohort provides a baseline snapshot. Periodic measurement shows how team communication develops over time.

Observe changes

See how safety language evolves as teams and projects change.

Share best practices

Identify divisions with clear recognition language and share their approach across teams.

Demonstrate active care

Provide clear evidence of a listening safety culture to internal leadership and partners.

Strengthen safety vocabulary across your workforce.

Get in touch to discuss setting up a pilot cohort for your organization.